Diamond-Buying Tips

Choosing a diamond is intimidating. With the goal of demystifying the process, the Blue Nile team created 12 bite-sized tips that can stand alone or live together in a series. As art director for the campaign, I partnered with illustrator Rinee Shaw and motion design studio Down the Street to bring the tips to life across channels.

Diamond-Buying Tips

Choosing a diamond is intimidating. With the goal of demystifying the process, the Blue Nile team created 12 bite-sized tips that can stand alone or live together in a series. As art director for the campaign, I partnered with illustrator Rinee Shaw and motion design studio Down the Street to bring the tips to life across channels.

Diamond-Buying Tips

Choosing a diamond is intimidating. With the goal of demystifying the process, the Blue Nile team created 12 bite-sized tips that can stand alone or live together in a series. As art director for the campaign, I partnered with illustrator Rinee Shaw and motion design studio Down the Street to bring the tips to life across channels.

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