Slice Fresh
Slice powers independent pizzerias with innovative products, but historically, launches lacked cohesion. Slice Fresh was more than a campaign — it was a repeatable launch model and visual system designed to turn multiple releases into one clear, cohesive moment.
I led creative direction and design, building the visual identity and storytelling framework. The result established Slice Fresh as a distinct platform, increasing click-through rates vs. previous launches and aligning marketing, product, and sales around a shared narrative (with 75% adoption of new sales materials within 30 days).
Built under tight timelines and no production budget, the system was made to scale. We produced everything in-house, repurposed photo and video assets, and partnered with shops to create content that extends beyond the campaign.
Slice Fresh
Slice powers independent pizzerias with innovative products, but historically, launches lacked cohesion. Slice Fresh was more than a campaign — it was a repeatable launch model and visual system designed to turn multiple releases into one clear, cohesive moment.
I led creative direction and design, building the visual identity and storytelling framework. The result established Slice Fresh as a distinct platform, increasing click-through rates vs. previous launches and aligning marketing, product, and sales around a shared narrative (with 75% adoption of new sales materials within 30 days).
Built under tight timelines and no production budget, the system was made to scale. We produced everything in-house, repurposed photo and video assets, and partnered with shops to create content that extends beyond the campaign.
Slice Fresh
Slice powers independent pizzerias with innovative products, but historically, launches lacked cohesion. Slice Fresh was more than a campaign — it was a repeatable launch model and visual system designed to turn multiple releases into one clear, cohesive moment.
I led creative direction and design, building the visual identity and storytelling framework. The result established Slice Fresh as a distinct platform, increasing click-through rates vs. previous launches and aligning marketing, product, and sales around a shared narrative (with 75% adoption of new sales materials within 30 days).
Built under tight timelines and no production budget, the system was made to scale. We produced everything in-house, repurposed photo and video assets, and partnered with shops to create content that extends beyond the campaign.
Slice Fresh
Slice powers independent pizzerias with innovative products, but historically, launches lacked cohesion. Slice Fresh was more than a campaign — it was a repeatable launch model and visual system designed to turn multiple releases into one clear, cohesive moment.
I led creative direction and design, building the visual identity and storytelling framework. The result established Slice Fresh as a distinct platform, increasing click-through rates vs. previous launches and aligning marketing, product, and sales around a shared narrative (with 75% adoption of new sales materials within 30 days).
Built under tight timelines and no production budget, the system was made to scale. We produced everything in-house, repurposed photo and video assets, and partnered with shops to create content that extends beyond the campaign.
Slice Fresh
Slice powers independent pizzerias with innovative products, but historically, launches lacked cohesion. Slice Fresh was more than a campaign — it was a repeatable launch model and visual system designed to turn multiple releases into one clear, cohesive moment.
I led creative direction and design, building the visual identity and storytelling framework. The result established Slice Fresh as a distinct platform, increasing click-through rates vs. previous launches and aligning marketing, product, and sales around a shared narrative (with 75% adoption of new sales materials within 30 days).
Built under tight timelines and no production budget, the system was made to scale. We produced everything in-house, repurposed photo and video assets, and partnered with shops to create content that extends beyond the campaign.
Design: Jordan Mills | Motion: Adrian Jordanov | Video: Sean Nalaboff
@ 2026 Kirsten Paige Erwin
@ 2026 Kirsten Paige Erwin